6 Signs You’re in Need of a Website Redesign

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It’s difficult to know when it’s time to invest in a new website. You have to consider budget and resources and the people who will be involved—it’s a big decision. But your website is one of your most valuable assets, and it’s important that it reflects well on your organization. It’s often how people first encounter your brand and come to learn about the valuable work that you do. Your website really matters! So, if you’re trying to decide whether you’re in need of a new one, use these six signs as your guide.

1) It looks outdated.
Web design trends change quickly, so it’s hard to know when your site is behind the times. Ask yourself if you enjoy going to your organization’s website. Are you proud of the way it looks? Is it easy to use? A good rule of thumb is to update your website every three to five years, but if you’re still unsure, take a look at your competitors’ sites to see how they look and feel. This will give you a good sense of where you stand in comparison to others in your field.

2) It’s not mobile friendly.
More than 50 percent of web traffic comes from mobile devices these days, and that number is only growing. It’s important to have a responsive site that displays correctly both on desktop and on mobile. The last thing you want is to lose potential donors because your website doesn’t function well at all screen sizes.

3) It’s difficult to navigate.
Sometimes, the difference between a good site and bad site is the way that it’s structured. Because websites often serve as people’s primary source for information, it’s important for them to be able to find what they need quickly and easily. The longer people have to spend on your site searching for information, the more likely it is that they’ll leave. Structuring your website so it’s simple and easy to navigate will only help your cause.

4) It’s not converting donors.
Are you not seeing the online donations you were hoping for? With a new website, you can incorporate donation page best practices to increase conversion rates. This may include removing navigation links, reducing the number of form fields, or adding compelling imagery. Couple that with a strategic fundraising campaign, and you’re sure to see better results.

5) It’s not performing well.
If you haven’t checked your analytics in a while, now may be a good time to do so. They’ll tell you all you need to know about the effectiveness of your website. Is your traffic low? Is your bounce rate high? Is your page speed slow? These are all indicators that your website’s performance can be improved with a website redesign.

6) Its content is outdated.
If your site consists mostly of old content, broken links, and 404 errors, then it’s probably time to make some updates. The content on your site should be accurate and up to date with the latest information. You should also consider how the content is being presented. Does it reflect your brand well? Are you speaking to the right audience? Are you using keywords to improve SEO? If the answer is no, then a website redesign is the perfect time to re-evaluate your website content.

No matter where you are in the decision-making process, it’s good to keep these things in mind. Your website is an essential marketing tool that should further your cause—not hinder it—so make sure it represents your organization well.

Not sure where to go from here? Green Gate is always happy to help.

Posted on April 17, 2018 .

Honoring Our Values in Work and in Life

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This spring, I am taking part in a four-month coaching workshop for women leaders in Atlanta called Women on the Edge. It is an annual offering from InwardBound Center for Nonprofit Leadership, where I am a new board member. When I found out Brene Brown’s work inspires much of the curriculum, it was a no-brainer to sign up. Her research on courage and vulnerability has guided me, both personally and professionally, along the uncharted path of building my business. (If you’re not familiar with Brene Brown, start with this podcast.)  

Our small group consists of fifteen participants and two leadership coaches. On our first day together, we did an exercise called Honoring Our Values, which was especially eye-opening for me. Most of us have a clear sense of morality and what it means to uphold our personal integrity. We are told since childhood to do unto others, not to lie, steal, hurt, or harm. We value kindness, honesty, generosity, etc. This is not what our exercise was about. We were asked to come up with a list of our top five (and only five) personal values. Our coaches defined these values as:

1) who we are at the core
2) what we hold most dear and
3) what we suffer most from compromising               

We were given a list of roughly seventy words and asked to circle five. (Making up our own was perfectly acceptable too.) I narrowed mine down to nine in less than three minutes. It took me another two weeks to land on my top five values.

Connection. Creativity. Beauty. Fun. Meaning.

When it comes down to it, these are the things that light me up – in my relationships, my career, and life overall. Naming these as my driving values has been more empowering than I ever could have imagined. At work, I am prioritizing tasks that align with my values and delegating those that don’t. I am protecting the time I have to be creative so as to not interrupt the flow or lessen the energy it brings me. If I have to do something I don’t enjoy, I think about how I can work my values into the experience. For example, when cleaning the house I try to make it fun by turning up the music and focusing on making my space more beautiful. In big ways and small, I am tuning my intentions toward what matters most.

Brene Brown says, “If we own the story then we can write the ending.” I want mine to be a story of great joy and richness – filled with moments and micro-moments of connection, creativity, beauty, fun, and meaning. Articulating my personal values has opened more space to experience and express all of the things that light me up.

Posted on March 29, 2018 .

Little Things to Do Today to Grow Your B2B for Tomorrow

Growing Business Green Gate

When considering strategies for growing your B2B business, it’s easy to overlook the small stuff. Those little things you keep putting off until next week, and then the week after, are vital to your business’ growth — and if you check them off your list today, they’ll provide a huge return tomorrow.   

Develop and cultivate relationships.

If you don't build and sustain solid relationships with clients, customers and the community, your business won’t grow. There are  a tremendous amount of ways a B2B business can build relationships. Whether you network through events, social media, tradeshows, or professional associations  it’s important to devote time each week to relationship building. You never know who’ll cross paths with and the effect they may have on you and your business could be tremendous.  

Revisit past content.

There’s no reason past blog posts, newsletters and social media posts you created last fall can’t be used again next week. It’s always good to revisit  past content to see how it can be repurposed for today. Old blog posts are always a good source to pull a juicy soundbite from from for social media. Quick words of wisdom or expertise can go a long way on LinkedIn, Facebook and Twitter. And it shows off your expertise if you can draw a connection between a topic from the past and the latest innovations, trends and news happening in your industry now. Also, when you look back at past content, patterns may emerge to help you gauge what might be next for your industry.

But don’t rely on just repurposing what you’ve done in the past to carry you through the future. Look back on what you created in the past for inspiration. It can be a good springboard to help you create something new and original. You can see topic areas that are very successful for you or spot areas that you’ve accidentally been overlooking.

Devote time each day to generate new content based on your insights. Look for innovative ways beyond  blogging and social media to engage your clients. You could create  a game, a give-away, a niche newsletter or a new inbound marketing campaign.

Keep up your research via social media.

Early on you devoted quite a bit of time and resources to learn more about potential clients and your competitors. Once your research was complete you probably crossed it off and continued to move down your ever-growing list of things to do before your launch.

Research should always be on a company’s to-do list — it’s the one thing that should never be crossed off. Consider it an ongoing endeavor.

The more you grow and progress as a company, the more valuable research will be to you. And it’s not difficult. There are many ways to get ongoing data on clients and potential clients. With social media, you have an open window into to what’s on your clients’ minds, so take advantage of it. “Like” your clients’ Facebook pages and check them consistently. Follow them on Twitter. This way you’ll to get a sense of what’s important to your clients’ now  and what might be important to them in the future.

Additionally, take advantage of the social media search functions within Facebook and Twitter. Most businesses turn to Google when it comes to online research, but social media search functions can be even more worthwhile, especially when it comes to listening.

Keep moving.

This one is simple: When it comes to growth, becoming complacent is your worst enemy. Challenge yourself to try something new. It may feel like a little bit of a risk but you have to keep moving.

Sources:
http://blog.oribi.io/29-b2b-growth-hacks-the-ultimate-list/
http://www.growhack.com/2013/03/20/best-practices-in-b2b-growth-hacking/
http://smallbiztrends.com/2013/10/why-startups-fail-b2b.html
http://www.forbes.com/sites/ajagrawal/2016/01/05/3-ways-b2b-companies-must-market-themselves-in-2016/#556a8e187557
http://www.business2community.com/marketing/10-essential-b2b-marketing-strategies-grow-professional-services-firm-01188863#zt4ewOtOUgkD8poS.97


Posted on June 3, 2016 .