Messaging Strategy

Authentic Messaging Matters. We’ll Help You Get It Right.

Our team of expert strategists and copywriters will use your brand’s strategy as the foundation to develop focused messaging and turnkey assets that ensure your brand is putting its best foot forward every time.

You Know Who You Are,
But Do Others?

One of the primary ways audiences get to know your brand is through what you communicate. Effective messaging allows you to articulate who you are accurately and consistently over time, resulting in better understanding, more trust, and deeper connections with your organization’s mission.

88% of people say authenticity is a key for deciding which brands they support.
Consistent brand presentation has been shown to increase revenue by 33%.
It takes at least 7 repetitions for audiences to retain a given message.

Grow Brand Awareness

Consistent messaging helps audiences understand (and remember!) who you are and what you’re about.

Stay True to Who You Are

Ensure that what you say reflects who you are with messaging that aligns with your brand’s identity.

Stand Out From the Crowd

Help audiences understand what makes your organization unique.

Empower Brand Ambassadors

Equip stakeholders with turnkey assets they can use to promote your brand effectively.

Our Process

Phase 1
Discovery + Research

We begin each project by conducting a meeting with stakeholders to discuss your brand’s goals, background, challenges, etc. From there, we’ll analyze your audiences as well as the messaging of similar brands to inform our strategy.

Phase 2
Messaging Strategy

We will develop and present a comprehensive messaging strategy that includes competitive insights, audiences, messaging objectives, key messages, tone of voice recommendations, and messaging opportunities.

Phase 3
Messaging Assets

Using your approved messaging strategy as a foundation, we will develop turnkey assets your organization can use for a wide range of marketing activities. These assets may include an elevator pitch, brand story, taglines, talking points, and more depending on your organization’s needs.

Ready to Elevate Your Messaging?

We’d love to learn more about your organization and its goals. To begin, simply fill out and submit the form and one of our team members will reach out to you shortly.

Get Started

Kind Words From Our Clients

“It’s been a joy to work with Green Gate. It’s their professionalism. Their listening. Their ability to help distill our identity and then imaginatively share it with the world. The Green Gate team has helped us find our future!”

The Right Rev. Robert Wright
Bishop of the Episcopal Diocese of Atlanta
“I am incredibly grateful to Green Gate for teaching me about what was possible when it comes to communicating our mission, our stories.”

Staci Fox
Former President & CEO of Planned Parenthood Southeast
“Green Gate’s creativity and expertise have been invaluable to Emmaus House. Green Gate pays close attention to detail, meets deadlines, and is a joy to work with. I highly recommend them.”

Greg Cole
Former Executive Director at Emmaus House

Frequently Asked Questions

Effective messaging forms a critical link between your brand strategy and your communications, allowing you to communicate consistently about short-term objectives while also supporting your desired positioning.
Studies show that it takes audiences 7+ repetitions to retain a message. Messaging helps you identify which messages need to be repeated and how.
Not typically. Messaging forms the connective tissue between your brand strategy and communications. If your brand strategy is who you are, messaging includes the ideas, perspectives, and knowledge that inform what you say—including knowledge about your audiences.
That said, our messaging deliverables do include a collection of turnkey assets that distill your messaging into copy you can use to streamline content creation.
Our messaging services give you the tools and framework you need to establish your desired positioning, grow brand awareness, and dispel misconceptions about your brand.
That said, different brands have different needs when it comes to messaging, and different budgets. So we've segmented our offerings in a way that allows you to customize the engagement based on your needs and priorities.
Possible deliverables include:
- Messaging Strategy: These are the high-level ideas that help focus and organize your messaging. It includes Objectives, Audience Profiles, Key Messages, and Tone of Voice.
- Messaging Assets: These are public-facing copy assets based on your messaging strategy that promote strategic consistency while also helping streamline content creation. They may include things like an Elevator Pitch, a Brand Story, Taglines, Talking Points, and more.
- Content Strategy & Plan: This custom interface is based on our own content planning process, allowing you to translate your messaging strategy into ongoing communications with tools that allow you to assign, manage, and generate content all in one place.
If you have questions about which of the above messaging services might be right for you, please reach out to schedule a free consultation. We'd love to talk.
We work with organizations that range in size and staffing structure.
Our clients have revenues ranging from under $1m to over $100m per year. All projects, including messaging, require a designated point of contact from your organization to review and approve our work.
Green Gate is a brand development firm and is known for incorporating insightful strategy with award-winning design and storytelling. In addition to brand development services, we offer strategy consultations, messaging and content strategy, and more. To learn more about our list of services, visit our Services Page.