Nonprofit Marketing Retainers
You are Building Your Brand
Every Single Day
Building a strong brand requires time, expertise, and—most of all—consistency. Our team of marketing, copywriting, and graphic design experts will manage your communications and allow you to focus on what you do best.
Meet Your New Marketing Team
Green Gate’s retainer partnerships work with your internal resources to fill in gaps, maximize value, and level up your communications.
Whether you’re a senior marketing or development professional who needs help with communications, a team of marketers in need of strategic oversight, or even if you have no marketing personnel whatsoever, our retainers are designed to support YOU.
Strengthen Your Brand
A strong brand isn’t a deliverable—it’s what you do day in and day out. Consistent marketing allows you to build understanding and trust with audiences over time, resulting in greater ROI for ALL of your marketing initiatives.
More Money for Your Mission
Even the most aligned supporters can experience donor fatigue. Effective marketing ensures that you’re constantly reaching new people and maximizing your fundraising potential.
No More Staffing Stress
Building a staff of marketing experts is hard, and retaining them is even harder. Never worry about turnover again. We’ll work with your team to ensure that you have the experts necessary to get the job done.
Focus on What You Do Best
Just imagine what you could accomplish if you didn’t have to worry about social ads, newsletters, website updates, or year-end reports. We’ll sweat the small stuff so that you can focus on the big picture.
Strategic Marketing Partnerships
Marketing Retainers
Marketing retainers give you the expertise (and extra hands) you need to communicate consistently and grow brand awareness, all for a flat monthly rate*.
*12-month contract required for a flat monthly rate.
What’s Included?
Details will vary according to your specific needs, but most marketing retainers include some combination of the following services:
Regular Meetings With a Dedicated Account Manager
Daily Project & Account Management
Social Media Ad Campaigns
Email Newsletters
Email Communications
Blog Posts
Website Content Audits
Website Update
Donor Communications
Annual Report
CMO Services
Our senior-level marketing expert will coordinate with leadership and communications personnel on an ongoing basis to plan and execute initiatives that support your strategic objectives.
What’s Included?
Details vary according to your specific needs, but CMO services often include:
Regular Meetings
Ongoing Consulting and Strategic Guidance of Marketing Efforts
Regular Reporting
Internal Team Evaluations & Assessments
If you're in need of ongoing marketing execution, our CMO services can be paired with a marketing partnership retainer. (See above.)
Do you already have in-house communications personnel (i.e. designers, copywriters, and/or digital coordinators)? If so, your embedded CMO will offer strategic oversight to your team, directing their efforts to ensure all initiatives serve the bigger picture.
In-House Vs. Marketing Retainer
In-House Marketing
Costly and time-consuming
The average monthly cost of a mid-level marketing or communications staffer is between $4,300 - $6,250.
The turnover rate for marketing specialists is among the nation’s highest at 20%.
The cost of replacing employees is between 10% and 30% of their annual salaries.
Partnering with Green Gate
Flexible and convenient
Access a full team of nonprofit marketing specialists.
Leverage your own resources and expertise to be more cost-effective.
Customizable retainers allow your support to grow with you.
Getting Started Is Easy!
We’d love to learn more about your organization and its goals. To begin, simply fill out and submit the form and one of our team members will reach out to you shortly.
Kind Words From Our Clients
Frequently Asked Questions
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All of our retainers require a 12-month contract. However, we understand that things change and your success is important to us. Therefore, if you need to cancel during this time, you may do so with 90-day written notice.
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We work with nonprofits, educational institutions, social enterprises, and other mission-driven organizations ranging in size and staffing structure. Our clients have revenues ranging from under $1m to over $100m per year. All projects, including brand development services, require a designated point of contact from your organization to review and approve our work.
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Green Gate is a brand and marketing agency that works with nonprofits and is known for incorporating insightful strategy with award-winning design and storytelling. In addition to brand development services, we offer strategy consultations, messaging and content strategy, fundraising campaigns, and website redesign. To learn more about our list of services, visit our Services Page.
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As a brand development agency, we believe the most important factor in nonprofits’ long-term success is trust. This is important for consumer brands as well; but unlike consumer brands, the value nonprofits provide isn’t based on a specific product or transaction. Instead, it’s based entirely on trust.
Our services are designed to cultivate trust by building and supporting authentic nonprofit brands. Authenticity occurs when your values, appearance, words, and actions are all in alignment. Our services are designed to build that alignment one piece at a time.
For that reason, we typically recommend nonprofits begin with their brand identity—that is, who they are both visibly and intrinsically. From there, we move on to what they say (messaging), and, finally, to public-facing assets and marketing (such as a website, campaigns, and ongoing communications).
There is no set track or prerequisite for most of our services—we’re happy to work with whatever foundation you have in place. But for organizations that haven’t had the opportunity to address these fundamentals—or for those in the midst of a significant change—we recommend beginning with the foundation, as this will ensure a greater return on every investment you make in the future.
View Our Work
Atlanta Girls’ School
Event Marketing, Microsite Design, Print Design
Emmaus House
Rebrand, Marketing Strategy
Episcopal Diocese of Atlanta
Rebrand, Marketing Strategy
Ready to Meet Your New Marketing Team?
Additional Services
Green Gate offers many additional services designed to take your brand—and your fundraising—to the next level.