Your brand is a promise
It's a promise to your customers about your place in the market. Your brand is your logo, but not only your logo. It is also your website, your social media posts, your face-to-face interactions. It’s how you look, and it’s what you say and how you say it. Your branding is a representation of your company’s personality – the recurring themes that influence what you do and how your audience perceives you.
Your brand is what makes you instantly recognizable to your audience, and having clear branding is vital to a successful overall marketing strategy. When there is a cohesive style to the elements of your marketing—your graphic design, your social media presence, and your copy—it puts forth an image of stability, consistency, and authenticity that creates familiarity and loyalty among your customers.
Uncovering your narrative
Defining your brand pulls the scope of your whole business into focus. It starts with a conversation about where your business started and where it’s going. We’ll work with you to uncover your brand’s story: your motivations, your unique qualities, how your audience views you, and how you want them to view you. At the center of your brand is a feeling—but a well-defined one—and from that feeling arise the tangible elements of your strategy.
Implementing through strategy
The concrete elements of your brand strategy—your logo, your web design, your social media, your campaigns—should come together to convey the big picture behind your organization, while at the same time communicating specific ideas that make your brand unique. Through effective branding, the big picture will manifest in a marketing strategy that goes in exactly the right direction because the map has already been drawn. This translates into cohesive campaigns, into social media that sounds like it was written by a human, into a consistent copywriting style, and into design that conveys the sentiment of your message before your audience reads a single word.
What this boils down to is that you have the power to create the image you want for your organization. Let us help you craft it.