Fundraising Campaigns
for Nonprofits

You can certainly plan and execute campaigns internally. However, when calculating your campaign’s return on investment (ROI), it’s important to factor in the amount of time your staff has to devote to planning and managing it. As an agency with a proven track record of successful projects, our expertise allows us to design, plan, and execute campaigns of the highest quality with maximum efficiency, freeing you to focus on what you do best: making an impact.

How much money your campaign raises will depend on a variety of factors: the channels you’re active on, the number of followers you have, the size of your email list… One of the most important factors, however, is the culture of philanthropy surrounding your organization. If this is your first crowdfunding campaign, for instance, it may take a few iterations to achieve maximum engagement. Like most marketing efforts, fundraising campaigns tend to be more successful the longer you stick with them. Our team will work with you to assess the campaign’s feasibility, set an achievable goal, and ensure profitability on the very first attempt.

Studies show that 30% of all giving occurs during the month of December, with 10% occurring during the final 3 days of the year. At the very least, you should account for this by planning an end-of-year campaign. Campaigns can also be useful to support new programs or initiatives. And don’t forget: not all campaigns need to focus on fundraising. We’ve seen tremendous success with awareness campaigns as well.

We work with nonprofits, educational institutions, social enterprises, and other mission-driven organizations ranging in size and staffing structure. Our clients have revenues ranging from under $1m to over $100m per year. All projects, including messaging, require a designated point of contact from your organization to review and approve our work.

Green Gate is a brand and marketing agency that works with nonprofits and is known for incorporating insightful strategy with award-winning design and storytelling. In addition to brand development services, we offer strategy consultations, messaging and content strategy, fundraising campaigns, and website redesign. To learn more about our list of services, visit our Services Page.

As a brand development agency, we believe the most important factor in nonprofits’ long-term success is trust. This is important for consumer brands as well; but unlike consumer brands, the value nonprofits provide isn’t based on a specific product or transaction. Instead, it’s based entirely on trust.

Our services are designed to cultivate trust by building and supporting authentic nonprofit brands. Authenticity occurs when your values, appearance, words, and actions are all in alignment. Our services are designed to build that alignment one piece at a time.

For that reason, we typically recommend nonprofits begin with their brand identity—that is, who they are both visibly and intrinsically. From there, we move on to what they say (messaging), and, finally, to public-facing assets and marketing (such as a website, campaigns, and ongoing communications).

There is no set track or prerequisite for most of our services—we’re happy to work with whatever foundation you have in place. But for organizations that haven’t had the opportunity to address these fundamentals—or for those in the midst of a significant change—we recommend beginning with the foundation, as this will ensure a greater return on every investment you make in the future.