Nonprofit Resources

Your donation page is the heart of your fundraising campaign. It’s where your campaign drives traffic and where all of your messaging and design come together to convert moral support into financial donations. We’ve put together a checklist to make sure your donation page is performing the way you need it to.

Identity is a complex thing. With brands as with people, there are multiple layers: who you are, how you look, and—ultimately—the things you do. Authenticity occurs when all of these things exist in alignment with one another.

To continue growing, nonprofits must build a thoughtful and intentional brand that leverages their strengths while taking into account their unique goals and challenges.

That process begins with brand strategy.

If you pay attention to brands and marketing, you may have noticed that “purpose” is having a moment, particularly with for-profit brands. Although you don’t hear that word as much among nonprofits. To understand why, we need to look at what these foundational statements actually are.