Raising Expectation: End-of-Year Campaign 2022

Raising Expectations (RE) is more than an afterschool program. They provide individualized support to marginalized youth on Atlanta’s westside.

For this end-of-year fundraising campaign, we wanted to emphasize the way that RE is redefining support by addressing students’ academic, social, and emotional needs. The campaign included a custom donation page, email, as well as organic and paid social media components.