Planned Parenthood: Hattiesburg Awareness Campaign

You might think that free birth control and free STI testing would sell themselves, but following a negative smear campaign against them, Planned Parenthood—one of the nation’s leading providers of high-quality, affordable health care for women, men, and young people—needed to find a way to encourage people in and around Hattiesburg, MS to take advantage of health services that had been made free by a private grant.

In 2016, Green Gate helped develop a marketing strategy and advertising campaign that dramatically increased brand awareness and free testing in Hattiesburg.