Webinar Recording
Communicating Your Impact: How to Create an Effective Annual Report
This recording is from our webinar in December 2024.
Your organization has accomplished a lot… So how can you make sure audiences recognize and understand your impact?
In this webinar, we walk you through the ins and outs of creating an effective and strategic annual report that showcases what you’ve done and inspires donors to help you do more.
Speaker: Christian Carrera, Director of Strategy
As Green Gate’s Director of Strategy, Christian ensures cohesive alignment between clients’ brand, messaging, and overall marketing strategies, working closely with them to grow their support and amplify their impact.
With over eight years of experience in marketing and branding agencies—primarily serving nonprofit organizations—Christian brings expertise and a passion for mission-driven work. He is originally from Queens, NY, but calls Atlanta home. Outside of work, he enjoys problem-solving, indulging in cheese, making negronis, and staying active.
Speaker: Nick Kimbro, Brand Strategist & Senior Copywriter
As a brand strategist at Green Gate, Nick develops brand, messaging, and content strategies that help organizations tell authentic stories and connect with audiences. With a background in fiction, he specializes in creating alignment between nonprofits’ big-picture goals and objectives and their day-to-day marketing and communications.
Outside of work, he enjoys Italian food, muay thai, and wrestling with his six-year-old.
Key Takeaways
“What is an annual report?”
We’ll discuss the purpose of an annual report as well as the benefits of sharing it with your audiences.
“What should it include?”
We’ll discuss the different types of content you might wish to include and how to prioritize them for maximum impact.
“How should I deliver it to audiences?”
We’ll cover different format and delivery options, as well as how to promote your report across various channels and platforms.
