Nonprofit Marketing Summit Resources
We hope you enjoyed the Nonprofit Marketing Summit. We've curated this collection of resources just for Summit attendees, including recordings our past presentations as well as free downloads designed to help strengthen your nonprofit brand.
Going Deeper: How To Create Campaign Messaging that Inspires Action
Campaigns are a critical part of every nonprofit’s fundraising, but when nonprofits don’t have a clear process for deciding what to say, they often default to saying everything, repackaging the same campaign messaging over and over again, often with diminishing returns.
But it doesn’t have to be that way. In this presentation, we’ll look to some of the most effective and creative nonprofit campaigns for inspiration and explore how campaign messaging can help sharpen our campaign’s focus, elevate its creativity, and invite new and existing audiences to go deeper into our brands.
Campaign Template Brief
Thank you, fundraisers and marketers, for attending our session on campaign messaging at the Nonprofit Marketing Summit. Click below to access a free template we put together to assist you in creating a focused and effective campaign brief.
(Re)branding for Impact: When and Why Your Nonprofit May Need to Rebrand
For nonprofits, a strong brand is essential for long-term success. Over time, however, organizations evolve and even the best branding can become outdated.
In this session, we’ll help nonprofit leaders identify when it might be time to invest in a rebrand, what’s involved, and how to get started.
Brand Pack
Your brand isn’t just what you say it is; it’s also what they say it is. This free download contains everything you need to assess the overall health of your brand, including a detailed Brand Health Scorecard as well as a Stakeholder Survey so you can get a sense of what your brand means to others.
Brand Assessment
How strong is your nonprofit brand? Complete this free Brand Health Assessment to gauge how your brand is performing and receive suggestions for ways to strengthen it.
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Atlanta Girls’ School
Event Marketing, Microsite Design, Print Design
Emmaus House
Rebrand, Marketing Strategy
Episcopal Diocese of Atlanta
Rebrand, Marketing Strategy