Brand Development With a Purpose

With hustle culture constantly telling us to push harder, to sacrifice more, it’s important to remind ourselves that this is our journey, and work is only a part of it.

But for many of us—especially those working with social impact ventures and startups—the boundaries between passion and profession aren’t neatly drawn.

In these cases, balance isn’t always the goal so much as integration.

Brand strategy is one of the most important investments you can make as a brand, ensuring everything you do—from your visual identity to your communications and offerings—is thoughtful, strategic, and working toward a common goal.

But as important as brand strategy is, it can be a difficult thing to get done.

Organizations with big budgets often have internal agencies, agency partners, or both. Meanwhile, on the other end of the spectrum, a smaller organization might rely on a single person for their communications, and even they often have other roles and responsibilities.

When budgets are tight, decisions get tough. So let’s talk a little about which options might be right for you and your marketing program.

The word “strategy” gets so overused and misapplied, it’s sometimes hard to know what it actually is (or what you’re getting).

Goal-setting is an important part of strategy, although if that’s where your strategy ends, it’s very unlikely those goals will ever become reality.