Alabama for Healthy Families: Awareness Campaign

In 2018, the Alabama State Legislature proposed a constitutional amendment “clarifying” the state’s policy regarding abortion: it argued that no provision in the state’s constitution provided the right to an abortion or required funding for abortions, effectively adopting an official “right to life” policy. Green Gate worked with Alabama for Healthy Families to oppose the bill, designing an array of campaign collateral that included buttons, door hangers, as well as a microsite informing the public of what was at stake and encouraging them to vote “no.”