Posts tagged #Nonprofit

DOING IT RIGHT: INITIATIVES WE LOVE

Photo by  Ben Rosett

Photo by Ben Rosett

Here at Green Gate we really believe that work should ultimately lead to happiness. That doesn’t necessarily mean we think every organization has to save the world; mostly it means that we believe in compassionate and supportive work environments and that if you have the ability to do a little more outside your scope of business then go for it—and hey, if you are trying to save the world, that’s even better. 

Lately we’ve seen a lot of businesses doing great things. Particularly, the following three organizations really spoke to us. Two of them are international efforts that are doing huge things through simple ideas. The other is simply a local business that reached out to a member of its community and offered love and respect through a hot meal. 

Take a look below to see what people are doing to make their global community a happier, healthier place. We hope these tug at your heart strings a bit, and maybe even inspire you to spread a little extra love to someone in need. 

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    courtesy   of  distritoglobal.com

Photo courtesy of distritoglobal.com

SKATEISTAN

According to the organization’s Facebook page, Skateistan is an “International non-profit providing skateboarding & educational programming for kids in Afghanistan, Cambodia, and South Africa.” Almost half of the kids that Skateistan works with are girls who have to wear restrictive clothing that makes many sports unavailable to them. Many of them also live in oppressive and sometimes dangerous environments and skating gives them a chance to feel empowered and free, which is a priceless feeling for someone who might not get to experience it often. 

Check out the organization’s Facebook page for some truly amazing images.

The Chive via @greengatemktg

THE SHOE THAT GROWS

The Shoe That Grows is a project of Because International that designs and distributes a shoe that can be expanded to grow five sizes and last five years. According to the project’s website, “Over 2 billion people in the world suffer from soil-transmitted parasites and diseases.  The Shoe That Grows…[provides] better protection and better health for children” than if they had no shoes or shoes that did not fit. Find out how you can help this cause by visiting theshoethatgrows.org. 

Photo by  Sergee Bee

Photo by Sergee Bee

P.B. JAMS

PB Jams is a restaurant in Oklahoma that made headlines a few weeks ago because of the generosity of its owner, who noticed that someone had been eating out of the restaurants garbage and posted this note to her door: 

“To the person going through our trash for their next meal,

You’re a human being and worth more than a meal from a dumpster. Please come in during operating hours for a classic Pb&j, fresh veggies, and a cup of water at no charge. No questions asked.”

This serves to show that your business doesn’t have to be doing international work to be helping people. There are people who need help in every community, and even simple gestures can make a difference.

HOW TO USE SOCIAL MEDIA EFFECTIVELY AS A BUSINESS OWNER

If you own a business, chances are someone has told you that you need to be active on social media. Maybe it was your marketing account manager, maybe it was your spouse, or maybe it was your fifteen-year-old niece. Whoever it was, they were right. You should have social media accounts, and you should use them. Often. It sounds like a no brainer, but it’s not quite as easy as it seems. Even if your teenage niece was correct that you should be using social media, it doesn’t mean it’s so easy a child could do it. Managing social media campaigns is actually pretty tricky business. There’s a lot of important analytics to take into account, and there are plenty of rules that the networks can penalize you for breaking.

We strongly believe that business owners and their employees should be actively involved in their social strategy--your input keeps your messages authentic. However, we do know it can seem like a lot to take on if you aren’t sure about what you are doing. That’s why it helps to have a digital agency show you the ropes and handle the heavy lifting, while you contribute the valuable content that only you can provide. Here’s some important information to keep in mind to optimize that partnership:

Your input is the most valuable piece of your social media marketing strategy.

Don’t get us wrong. We love managing social media accounts, and we would love to manage yours. Having an agency like Green Gate manage your social media accounts saves you time and money, and gives your messages a certain shine that comes from professional copywriting.

However, all the pro-wordsmiths in the world couldn’t run a successful social media campaign without one important thing: something to write about. We’ve said it before, and we’ll say it again: no one knows your business like you do. You’re the one who knows the day to day happenings, and that’s the stuff that engages your followers most. By sharing on a more personal level, you create strong, lasting connections between your business and your customers. This breeds loyalty, and loyalty is the key to lifelong customers.

So how do you do this? Put your employees front and center. Show your followers the people who make your business great, even if what you’re putting out there seems mundane. Did you give an employee a special lunch to celebrate their birthday? People want to see that. It may be an everyday event, but it demonstrates that your business is more than just a money making venture. It shows you care about the people who work for you, which, in turn, makes your customers like you even more.

Get your employees involved.

You can’t be everywhere at once, and you certainly have better things to do than follow your employees around all day snapping pictures of them, so get them involved! If you’ve created a nurturing work environment, they’ll be happy to contribute. If you could convince one employee to take one picture each day of something happening around your business, your social media accounts would be infinitely more engaging than those of your competitors. Getting contributions from your employees will give your business the intimacy of a mom ‘n’ pop store that’s been around forever, no matter how large your organization is or how long you’ve been in business. 

You handle the juicy stuff, let us handle the rest.

You’re the only one that has access to the meaty, everyday information that engages your followers on an emotional level. Snapping a picture and writing a quick caption for your marketing team doesn’t take much time. However, logging in to your Facebook account, finding something clever to say, optimizing keywords and posting time, proofreading, sending, and reaching out through various other techniques does take time, if you want to do it right. So let someone else handle that part. All you have to do is send us pictures of something sweet that happened at work that day. We’ll spice it up and turn it into a post with a link that generates multiple leads.

And yes – your social accounts are effective channels that garner leads, build relationships, and grow your customer base. So next time your fifteen year old niece tells you that you should be more active on Facebook, don’t brush her off (she’ll probably rule the world one day!) Instead, give us a shout and we’ll work together to develop a strategy that speaks to your clients in an engaging way, resulting in more leads, repeat customers, and a business that is even more grounded in its community.