Posts tagged #GreenGateMarketing

HOW TO (ACTUALLY) GET CLICKS TO YOUR BLOG: AN ARGUMENT FOR QUALITY CONTENT

As a writer, and as someone who works in digital media, I spend a lot of time reading online. For the last few years, it seems like it’s become harder and harder to find good content, and I think that has something to do with how quickly this industry had grown, as well as with the amount of media that has moved from print to digital.

It seems like some of the people managing blogs just want to get the most clickable content out there with minimal effort, leading to headlines like these:

“Lose 5 Inches of Belly Fat With This One Weird Trick”

“Find Out Why Dietitians Hate This Arkansas Mom!!”

And “How ______ Kardashian Lost the Weight in Just 4 Weeks!”

These (mostly made up) headlines are exaggerated examples of click bait, flashy headlines  promising to open your eyes to previously unknown wonders, only to lead to a nonsense post with little to no information.

I was starting to wonder if we, as readers and publishers alike, were really going to let media get that bad. Then I came across this article and its accompanying infographic: “The Internet's Most-Read Stories, All In One Chart.”

According to the folks at Fast Company, your internet readers are interested in “More than just cats and Kim Kardashian”:

It turns out that the most-shared articles aren’t fluffy clickbait. Generally, they're pieces that focus on grander themes: kids ("Schools Fail to Train Kids"), extreme wealth and poverty ("The World’s Poorest President," "The Rich Alarmed by Homeless Jesus"), self-improvement ("What Mentally Strong People Avoid," "How Not to Say the Wrong Thing"), God ("Science Increasingly Makes the Case for God"), and death ("Dying on Your Own Terms," "Unmournable Bodies: Those We Kill Unknowingly"). Only some of the most universal aspects of human experience.

The visualization also reveals what types of storytelling are most engaging. Readers shared stories about other people’s lives the most when they were told from an intimate perspective instead of with impersonal statistics.... If it's not a personal, emotionally driven story, then it's probably useful or service-y ("14 Habits That Drain Your Energy") or entertaining ("Justin Timberlake Shows Us How Dumb We Sound When We Use Hashtags").

So, it appears that click bait doesn’t really work. The most-read articles have real information and real value.  Many of them have an emotional connection, the value of which we talked about in our last blog post.

This means that to lead readers to your blog and keep them there, you should keep these things in mind:

  1. Write an eye-catching headline and content that delivers.
  2. Show your expertise by giving readers information specific to your industry. Make that information more valuable by beefing it up with your individual experience.
  3. Appeal to the human being (as opposed to Google bot, but that’s another blog post) reading your work. Hint: humans have emotions, which are tied to their experiences!
  4. Humans also (generally) have a sense of humor, so it usually doesn’t hurt to get a little goofy.

For more on the merits of well-written, informative, and engaging content, head over to Fast Company and Funders and Founders to check out the infographic in full. And if you think your business’s blog could use a little help, check out our copywriting services or give us a shout.

RANDOM ACTS OF KINDNESS DAY #RAK15

DANDELION

Today is Random Acts of Kindness Day and we are reflecting on the little things we can do to make a difference in someone else's day. Are we kind to those outside of our immediate circles? For most of us, yes, but with busy lives and myriad distractions simple acts of kindness tend to fall away. 

Below we've included Hannah Brencher's moving talk about her love letters to strangers, as well as a list from The Random Acts of Kindness Foundation with some great ideas on how to incorporate kindness into our everyday lives.

We hope this serves as inspiration as you move through your day, your week, your year. Here's to happier homes and workplaces,  and to kinder public spaces! 


LOVE LETTERS TO STRANGERS: HANNAH BRENCHER

Source: Ted Talks


EVERYDAY KINDNESS

Originally Posted on The Random Acts of Kindness Foundation's Blog:  December 22, 2014 by Kelsey Gryniewicz

Here are 15 ideas to get you started:

  1. Year of Kindness Box: Create a New Years tradition. On the first day of the new year, start a Year of Kindness Box. Throughout the year, fill up the box with: compliments you received, thank you notes, moments of kindness you witnessed, acts of kindness you did, inspiring quotes, etc. Then after the year is over, review the contents!

  2. Create a Gratitude Journal: A five-minute a day gratitude journal can increase your long-term well-being by more than 10 percent. That’s the same impact as doubling your income!" From Happier Human

  3. Three Compliments: Compliment the first three people you talk to.

  4. 52 Thank You Notes: Express your gratitude for the people in your life, write one thank you note every week to a different person: Need a quick thank-you note format? Check out The Five Minute Thank You Note.

  5. A Kind Twist on Happy Hour: Invite a group of people you know (friends, family, coworkers) to the happiest of happy hours and spend one hour doing acts of kindness for others.

  6. Positive Sticky Notes: Carry a stack of positive sticky notes with you wherever I go. Post them when you're somewhere that needs a little bit more kindness.

  7. Morning Kindness: Before you get out of bed, focus on kindness. Think of a kind motto for your day or text a positive good morning note to a friend.

  8. Daily Positivity: Every day, think of a random person. Send them a positive message (text, email, social media post, phone call, letter, etc.)

  9. Volunteer: Think of a cause you care about or a group in your community that could use some help. Volunteering has some serious health benefits too.

  10. Beautify Your Surroundings: Spend 10 minutes picking up litter in your neighborhood, park or other commonly visited locations.

  11. Kind Body Image: Place positive body image sticky notes on dressing room mirrors.

  12. Coupon Fairy: Save unused/unwanted coupons and put them next to relevant products next time you're at the grocery store

  13. Be Kind to the Earth: Research ways to be kind to the environment and reduce your carbon footprint. Here are seven ideas to get you started.

  14. Smile: According to an article from Psychology Today, "Each time you smile, you throw a little feel-good party in your brain. The act of smiling activates neural messaging that benefits your health and happiness."

  15. Self-Kindness: Do one kind thing every week for yourself. Enjoy a treat you love, exercise, eat a healthy meal, or do something you love and rarely have time to do.

Posted on February 17, 2015 and filed under Inspiration.