HOW TO USE SOCIAL MEDIA EFFECTIVELY AS A BUSINESS OWNER

If you own a business, chances are someone has told you that you need to be active on social media. Maybe it was your marketing account manager, maybe it was your spouse, or maybe it was your fifteen-year-old niece. Whoever it was, they were right. You should have social media accounts, and you should use them. Often. It sounds like a no brainer, but it’s not quite as easy as it seems. Even if your teenage niece was correct that you should be using social media, it doesn’t mean it’s so easy a child could do it. Managing social media campaigns is actually pretty tricky business. There’s a lot of important analytics to take into account, and there are plenty of rules that the networks can penalize you for breaking.

We strongly believe that business owners and their employees should be actively involved in their social strategy--your input keeps your messages authentic. However, we do know it can seem like a lot to take on if you aren’t sure about what you are doing. That’s why it helps to have a digital agency show you the ropes and handle the heavy lifting, while you contribute the valuable content that only you can provide. Here’s some important information to keep in mind to optimize that partnership:

Your input is the most valuable piece of your social media marketing strategy.

Don’t get us wrong. We love managing social media accounts, and we would love to manage yours. Having an agency like Green Gate manage your social media accounts saves you time and money, and gives your messages a certain shine that comes from professional copywriting.

However, all the pro-wordsmiths in the world couldn’t run a successful social media campaign without one important thing: something to write about. We’ve said it before, and we’ll say it again: no one knows your business like you do. You’re the one who knows the day to day happenings, and that’s the stuff that engages your followers most. By sharing on a more personal level, you create strong, lasting connections between your business and your customers. This breeds loyalty, and loyalty is the key to lifelong customers.

So how do you do this? Put your employees front and center. Show your followers the people who make your business great, even if what you’re putting out there seems mundane. Did you give an employee a special lunch to celebrate their birthday? People want to see that. It may be an everyday event, but it demonstrates that your business is more than just a money making venture. It shows you care about the people who work for you, which, in turn, makes your customers like you even more.

Get your employees involved.

You can’t be everywhere at once, and you certainly have better things to do than follow your employees around all day snapping pictures of them, so get them involved! If you’ve created a nurturing work environment, they’ll be happy to contribute. If you could convince one employee to take one picture each day of something happening around your business, your social media accounts would be infinitely more engaging than those of your competitors. Getting contributions from your employees will give your business the intimacy of a mom ‘n’ pop store that’s been around forever, no matter how large your organization is or how long you’ve been in business. 

You handle the juicy stuff, let us handle the rest.

You’re the only one that has access to the meaty, everyday information that engages your followers on an emotional level. Snapping a picture and writing a quick caption for your marketing team doesn’t take much time. However, logging in to your Facebook account, finding something clever to say, optimizing keywords and posting time, proofreading, sending, and reaching out through various other techniques does take time, if you want to do it right. So let someone else handle that part. All you have to do is send us pictures of something sweet that happened at work that day. We’ll spice it up and turn it into a post with a link that generates multiple leads.

And yes – your social accounts are effective channels that garner leads, build relationships, and grow your customer base. So next time your fifteen year old niece tells you that you should be more active on Facebook, don’t brush her off (she’ll probably rule the world one day!) Instead, give us a shout and we’ll work together to develop a strategy that speaks to your clients in an engaging way, resulting in more leads, repeat customers, and a business that is even more grounded in its community.