For those who may not be familiar, the Hubspot 2015 Inbound Conference is held in Boston each year, bringing inbound marketing professionals together to share experience and learn new practices. The conference features some phenomenal keynote speakers; this year’s included Brené Brown, Seth Godin, and Daniel Pink among others. The conference presents a wealth of valuable information for professionals involved in all facets of marketing, so I strongly suggest attending. Here are a few tips to keep in mind if you decide to go next year so that you can get the most out of your time there.
Be comfortable—Bring your walking shoes.
The inbound conference is held at the massive Boston Convention & Exhibition Center (BCEC). The BCEC can fit nine American football fields, which means you’re going to do a lot of walking. This being my first conference, I made the mistake of only packing my dress shoes, which looked nice, but weren’t the most comfortable for walking. I strongly recommend packing comfortable shoes and dressing comfortably; remember although it’s a professional event and you want to look presentable, it’s a marketing conference, not a meeting of hedge fund managers.
Make a Plan A and a Plan B.
The conference is configured by different tracks, and within those tracks are smaller varying breakout sessions. Hubspot provides an agenda ahead of the conference in order to plot out your daily schedule. It gives a list of the sessions, a description of each session, and the time of each session. The more attractive or popular sessions fill up rather quickly, and if you don’t have a Plan B you could be left disappointed. With that being said I would recommend choosing two or three sessions for any given time block, just in case your first choice fills up before you can secure a spot.
Network and make it happen.
My last recommendation is don't be shy. If you come to the conference with a plan, do what you need to do to make that plan happen. If it’s to close a deal, close a deal. If it’s to get a demo or get some insight on a strategy, get a demo or reach out to get advice on a strategy. The participants of the conference create a vast and varied community of colleagues, so you’ll be surprised about what you can uncover through conversation.